Charlie Adam
WORK / 2026 / Clad
CladPLATFORM · SAAS · LIVE

AI-generated bespoke websites · SaaS platform

Clad hero screenshot
BRIEF

A managed SaaS that hands Australian small businesses an AI-generated, hand-finished website. Self-service onboarding, inline editor, AI revision agent, operator admin.

OUTCOME

In production. Onboarding the first cohort of clients now.

CHALLENGE

Tradies and small businesses need a website that's cheap, functional, and genuinely SEO-optimised, but agencies are slow and expensive, and DIY builders leave them with something slow and invisible to Google. The gap is a self-serve way to get a real, search-ready site without hiring anyone.

APPROACH

A managed SaaS that hands a business an AI-generated, hand-finished website. Self-service onboarding, an inline editor, and an AI revision agent let owners shape the site themselves; an operator admin keeps quality high behind the scenes. Built on Next.js, Hono, Supabase and Astro, with the Anthropic SDK driving generation and revisions, on Cloudflare Workers.

RESULTS

Live in production, onboarding the first cohort of clients now. Built and run as founder: an equity stake, not a fee.