CHALLENGE
Tradies and small businesses need a website that's cheap, functional, and genuinely SEO-optimised, but agencies are slow and expensive, and DIY builders leave them with something slow and invisible to Google. The gap is a self-serve way to get a real, search-ready site without hiring anyone.
APPROACH
A managed SaaS that hands a business an AI-generated, hand-finished website. Self-service onboarding, an inline editor, and an AI revision agent let owners shape the site themselves; an operator admin keeps quality high behind the scenes. Built on Next.js, Hono, Supabase and Astro, with the Anthropic SDK driving generation and revisions, on Cloudflare Workers.
RESULTS
Live in production, onboarding the first cohort of clients now. Built and run as founder: an equity stake, not a fee.